Systems and methods for determining user personas for a user

US11776016B2 · kind B2 · utility

Assignee

• Walmart Apollo, LLC · US

Inventors

• Rishi Rajasekaran · Sunnyvale, US
• Sneha Gupta · Santa Clara, US
• Yokila Arora · Sunnyvale, US
• Rahul Sridhar · San Jose, US
• Sushant Kumar · Sunnyvale, US
• Evren Korpeoglu · San Jose, US
• Kannan Achan · Saratoga, US

Key dates

• Filing date: Jan 28, 2022
• Grant date: Oct 3, 2023
• Expiry date: Jan 28, 2042

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0631
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

This application relates to apparatus and methods for automatically determining and providing personalized user personas of a customer for specific platforms (e.g., applications). In some examples, a computing device receives a persona request identifying a user and a platform. In response, the computing device obtains user data associated with the user and a plurality of potential user personas from a database. For each of the plurality of potential user personas, the computing device then determines a combination score for the user based on the user data. The combination score indicates user's affinity to a corresponding potential user persona within the platform. The computing device selects at least one potential user persona of the plurality of potential user personas as a final user persona for the user and the platform based on the corresponding combination score.