Patent · US Active

Linear advertising for adaptive bitrate splicing

US11778246B2 · kind B2 · utility

0Cited by
2References
15Claims
0Family size

Assignee

Inventors

Key dates

Filing dateJan 11, 2022
Grant dateOct 3, 2023
Priority date
Expiry dateJan 11, 2042

Classification

  • Technology area (CPC H)Electricity
  • CPC primaryH04N21/858
  • WIPO fieldAudio-visual technology
  • WIPO sectorElectrical engineering

Abstract

Methods, systems, and computer readable media can be operable to facilitate a coordination between QAM and adaptive bitrate content delivery. Location information associated with a device may be utilized to identify and retrieve advertisements or alternate content for placement into a stream that is carrying requested content. Advertisement or alternate content may be placed into a stream based on retrieved placement information. The placement information may be resolved from one format to another depending upon a specific mode of delivery that is selected for delivering the stream to a media device.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.