System and method for providing people-based audience planning

US11783373B2 · kind B2 · utility

Assignee

• MERKLE INC. · US

Inventors

• Peter Randazzo · Great Neck, US
• John Gajewski · Dover, US
• John R. Lee · Topanga, US
• Nicholas Illobre · New York, US
• Dionisio Espinal · New York, US
• Gerald Matthew Bavaro · Baldwin, US
• Matthew D. Schultz · Memphis, US
• Michael Joyce · Rapid City, US
• David Michael Yonchak · New London, US
• Kelly Renee Leger · Denver, US

Key dates

• Filing date: Mar 12, 2021
• Grant date: Oct 10, 2023
• Expiry date: Mar 12, 2041

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions; and at least one processor configured to execute the instructions to: receive, over a network, consumer data from a client device; identify a plurality of client-provided consumers from the consumer data; obtain a plurality of unique consumer identifiers corresponding to the plurality of client-provided consumers; and identify at least one first overlapping unique consumer identifier by matching at least one of the plurality of client-provided consumers with at least one publisher-provided consumer provided by a first publisher device of a plurality of publisher devices, the first publisher device having a highest priority among the plurality of publisher devices.