Method and apparatus for generating an electronic communication

US11783378B2 · kind B2 · utility

Assignee

• Groupon, Inc. · US

Inventors

• Jeff Ayars · Seattle, US
• Ruslan Gilfanov · Mountain View, US
• Jeffrey A. Holden · San Francisco, US
• John Mark Nickels · Chicago, US
• Pete Prokopowicz · Chicago, US
• Daniel M. Roarty · Chicago, US
• David Thacker · Burlingame, US

Key dates

• Filing date: Mar 15, 2021
• Grant date: Oct 10, 2023
• Expiry date: Mar 15, 2041

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0275
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method, apparatus, and computer program product are disclosed to improve generation of electronic communications. The method may include providing a plurality of content slots each configured to receive content. The method may also include maintaining a database comprising a plurality of content generators, and determining, using a processor, one of the plurality of content generators for providing content to each of the plurality of content slots. The determining the one of the plurality of promotion content generators or non-promotion content generators may include providing a first content generator of the plurality of content generators with a set of selection parameters, and receiving a first bid for one of the plurality of content slots from the first content generator. The first content generator may determine the bid based at least in part on the set of selection parameters. The method may also include assigning the first content generator to the one of the plurality of content slots based on the bid.