System and method for segmenting users of a client application
US11789761B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 12, 2022 |
| Grant date | Oct 17, 2023 |
| Priority date | — |
| Expiry date | May 12, 2042 |
Classification
- Technology area (CPC A)Human Necessities
- CPC primaryA63F13/67
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
In an aspect, first interaction data characterizing a first interaction of a user with a mobile device configured to operate an application client can be received. A plurality of segments of users of the application client can be determined, and each of the plurality of segments can be associated with one or more settings that characterize an operating parameter of the application client. The user can be assigned to a first segment of the determined plurality of segments based on a correspondence between a characteristic of the user and a characteristic associated with the first segment. The application client can be modified based on the one or more settings associated with the first segment. The modified application client can be provided for interaction by the user via the mobile device. Related systems, apparatus, techniques, and articles are also described.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.