System and method for tracking recipient interactions with physical, advertising mail
US11790400B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 20, 2022 |
| Grant date | Oct 17, 2023 |
| Priority date | — |
| Expiry date | Sep 20, 2042 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/60
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method includes: receiving a query from a computing device accessed by a recipient; accessing an identifier, associated with an advertisement card, including a pointer to an electronic document associated with the advertisement card and a recipient code associated with the recipient; accessing a set of recipient profiles associated with target recipients of a set of advertisement cards. The method also includes responsive to the recipient code corresponding to a first recipient profile: accessing a set of recipient characteristics specified by the first recipient profile; deriving an engagement metric, for the recipient interacting with the advertisement card; predicting an intent of the recipient to engage with advertising content related to the advertisement card; assembling a customized advertising experience for presenting to the recipient within a first instance of the electronic document; and triggering the computing device to navigate to the first instance of the electronic document based on the pointer.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.