Creating meta-descriptors of marketing messages to facilitate in delivery performance analysis, delivery performance prediction and offer selection
US11803872B2 · kind B2 · utility
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20Claims
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Key dates
| Filing date | May 13, 2021 |
| Grant date | Oct 31, 2023 |
| Priority date | — |
| Expiry date | Oct 9, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N20/00
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Various embodiments are directed to assigning offers to marketing deliveries utilizing new features to describe offers in the marketing deliveries. Marketing deliveries can be described at a finer level to thus enhance the effectiveness of building and conducting marketing campaigns. The approaches facilitate matching content to recipients, predicting content performance, and measuring content performance after dispatching a marketing delivery.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.