Audience segmentation prioritization in support of personalization for automated message generation
US11811713B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 13, 2022 |
| Grant date | Nov 7, 2023 |
| Priority date | — |
| Expiry date | May 13, 2042 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L51/52
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A message generating system disseminates to each of multiple user devices first information items each associated with at least a respective one of multiple services made available by a first entity. When access indicative signals are received via a network connection, each prompted by a respective one of the user devices accessing at least one of the first information items, the system stores a respective awareness-stage record for each received access indicative signal, thereby recording that the respective user entity accessed at least one of the first information items. For each user entity for which a respective awareness-stage record is stored, a second item is generated and sent including information of a particular service associated with at least one first information item. User entities for which a second item was not generated are excluded as having not accessed a first item. The exclusion reduces data traffic on the network connection.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.