Techniques for managing advertisement attributions while preserving user privacy
US11816694B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 28, 2018 |
| Grant date | Nov 14, 2023 |
| Priority date | — |
| Expiry date | Jun 5, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L63/123
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
The embodiments set forth techniques for managing advertisement attributions. A first technique can be implemented by an “app store” application, and include the steps of (1) receiving, from a first user application, a request to view a second user application, where the request includes a set of digitally-signed parameters that are specific to an advertising campaign (provided by an advertisement network) for the second user application that is presented by the first user application. In turn, and in response to identifying that the second user application satisfies at least one criterion, the app store application provides the set of digitally-signed parameters to an advertisement metrics manager that: (i) verifies the set of digitally-signed parameters, and (ii) indicates, to the advertisement network, that business logic should be carried out in association with the first user application and the second user application. A second technique for managing advertisement attributions is also disclosed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.