Virtual personalization based on personas
US11823235B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 29, 2022 |
| Grant date | Nov 21, 2023 |
| Priority date | — |
| Expiry date | Sep 29, 2042 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N20/20
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In an approach for identifying a user's interest in a media object and one or more personalities and presenting the user with a visual of how the media object looks on a particular personality, a processor receives a request to determine suitability of the media object for the user. A processor presents the media object to a multilabel classifier to be matched to a set of profile data of the user and a set of data of one or more personalities. A processor receives an output instruction from the multilabel classifier to combine the media object with a particular personality of the one or more personalities. A processor generates a combined media object of the media object with the particular personality using a generative adversarial neural network. A processor inserts the combined media object into an advertising template to generate an advertisement. A processor presents the advertisement to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.