Apparatus and methods to estimate media audience consistency
US11838571B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 4, 2021 |
| Grant date | Dec 5, 2023 |
| Priority date | — |
| Expiry date | Mar 4, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/6405
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to estimate media audience consistency. An example apparatus disclosed herein includes a record manager to access media measurement data communicated via a network from a plurality of media monitors, the media measurement data corresponding to a plurality of panelists. The apparatus further includes a consistency calculator to determine a first number of the panelists exposed to a first quantity of a first broadcast, determine a second number of the panelists exposed to a second quantity of the first broadcast, and output a consistency metric associated with the first broadcast, the consistency metric being based on a variation of at least the first number and the second number.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.