Systems and methods for generating marketing incentives
US11847665B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 19, 2020 |
| Grant date | Dec 19, 2023 |
| Priority date | — |
| Expiry date | Nov 20, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N20/00
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A computer-implemented method of generating a marketing offer for a user associated with a mobile device may include: receiving first data that includes offers for sale of a product; generating and transmitting a stream of the offers to the mobile device; adding a respective incentive to a corresponding offer in the stream, wherein: a magnitude of the respective incentive is incremented toward a corresponding maximum based on a quantity of users that have redeemed the corresponding offer; and the maximum for the respective incentive is determined based on a first machine learning model configured to optimize a net present value of offers, the first machine learning model being trained using historical data of engagement rates of users for offers with a variety of incentives; receiving historical user information associated with the user; and using a second machine learning model, selecting a particular offer from the stream and transmitting a notification to the mobile device, separate from the stream, that includes the particular offer, the second machine learning model configured to optimize the selection of the particular offer for one or more of a maximum value of the particula…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.