Optimal supplemental content selection in content delivery
US11849188B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 3, 2022 |
| Grant date | Dec 19, 2023 |
| Priority date | — |
| Expiry date | Apr 6, 2042 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/47202
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In some embodiments, a method receives information for a delivery of instances of supplemental content for a plurality of line items. A line item is associated with an instance of supplemental content that can be delivered and a pacing curve that describes a pace of delivery over time. The method updates a parameter for the line item to generate an updated parameter based on the delivery of the instances of supplemental content and a desired pacing behavior. The updated parameter is provided to a selection system that uses the updated parameter to select an instance for delivery. The delivery of instances of supplemental content for the line item is adjusted to meet the pacing curve based on a characteristic of the pacing behavior.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.