Methods and apparatus to determine impressions corresponding to market segments

US11854041B2 · kind B2 · utility

Inventors

• Kumar Nagaraja Rao · Fremont, US
• Stephen S. Bell · McHenry, US
• Tianjue Luo · Sunnyvale, US
• Darlene F. DeMay · Indian Rocks Beach, US

Key dates

• Filing date: Jul 16, 2021
• Grant date: Dec 26, 2023
• Expiry date: Dec 30, 2041

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An example apparatus includes processor circuitry to access demographics from a database proprietor corresponding to impression requests from computing devices indicative of media impressions, determine a first media impression count corresponding to a sum of first media impressions that occurred on first computing devices satisfying a device type criterion and that are attributable to a demographic group corresponding to a) the demographics from the database proprietor, b) panel-based demographics corresponding to a market segment, determine a second media impression count corresponding to second media impressions that occurred on second computing devices not satisfying the device type criterion and that are attributable to the demographic group corresponding to a) the demographics from the database proprietor, b) the panel-based demographics corresponding to the market segment, and determine a total media impression count by adding the first media impression count to the second media impression count that are attributable to the demographic group.