Systems and methods for advertising using relative motion
US11854510B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 30, 2019 |
| Grant date | Dec 26, 2023 |
| Priority date | — |
| Expiry date | May 30, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG09G2360/16
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods are described herein for determining an advertisement based on the relative motion of an audience to the advertisement. The system determines the relative motion of the audience to the advertisement and the audience demographics to determine advertisement content and format. The system causes to be displayed the advertisement having both the determined content and format. For example, the systems and methods present a static advertisement image to an audience with a large relative motion to the advertisement, allowing the advertiser to present information to moving audiences who will not be potentially distracted by a video advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.