Identification of invalid advertising traffic
US11856023B2 · kind B2 · utility
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4References
38Claims
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Assignee
Inventors
Key dates
| Filing date | May 25, 2021 |
| Grant date | Dec 26, 2023 |
| Priority date | — |
| Expiry date | May 22, 2042 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L63/20
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Systems and techniques for detecting advertising fraudulent traffic, or invalid traffic, by correlating advertising traffic with cyber network defense events are described. For example, described techniques include querying cyber network traffic events, querying the metadata returned by the tag script placed in the displayed advertisement, and correlating times, internet protocol (IP) addresses, publisher domains, and referrer domains with domains and IP addresses flagged by network cyber security events.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.