Optimization techniques for content presentation strategies
US11861538B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 23, 2020 |
| Grant date | Jan 2, 2024 |
| Priority date | — |
| Expiry date | Apr 20, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Strategies for an objective associated with an offering set are obtained. A strategy assigns respective selection probabilities of receiving content associated with the offering set to users of a user population. Strategy optimization iterations are performed with respect to a sub-sample of the population and a subset of the strategies. In a given iteration, weights assigned to the strategies are used to determine aggregated selection probabilities for users, content pertaining to the offering set is presented to users selected based on the aggregated probabilities, and the weights are adjusted based on feedback metrics and an exploration-exploitation tradeoff parameter. Based on weights updated in the iterations, content associated with the offering set is presented to users which were not in the sub-sample.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.