Recovery-aware content management
US11861688B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 13, 2019 |
| Grant date | Jan 2, 2024 |
| Priority date | — |
| Expiry date | Sep 3, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/24578
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Bid values submitted for various keywords can take into account the recovery propensity between paid search and organic search. When submitting a bid to a search engine provider for a keyword, an entity may get a certain level of performance in return. If not submitting a bid, however, the entity will likely still get some level of performance, although likely less than for paid search. In order to optimize for a parameter such as impressions, purchases, or profit, the recovery propensity can be taken into account in order to adjust the bid price, taking into account the relative performance of paid and organic search and then optimizing for the determined goal. Organic search data in some embodiments can be obtained through testing or modeling, or a combination thereof.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.