Computerized system and method for analyzing user interactions with digital content and providing an optimized content presentation of such digital content
US11875161B2 · kind B2 · utility
2Cited by
18References
13Claims
0Family size
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Key dates
| Filing date | Feb 9, 2017 |
| Grant date | Jan 16, 2024 |
| Priority date | — |
| Expiry date | Sep 11, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Disclosed herein is a statistical approach, a win share approach, used to assign a win share value to content items. User interaction with content items is tracked, and a win share value is assigned to content items in response to a “winning” action performed by a user. Win shares associated with content items are used to identify content items that are to be presented, and can further be used to identify an optimal presentation, e.g., layout, presentation frequency, etc., of content items that is to be presented.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.