Minimizing impact of experimental content delivery on computing devices

US11875376B2 · kind B2 · utility

Assignee

• Optimizely North America Inc. · US

Inventors

• Whelan Jefferson Boyd · Boiceville, US
• Tyler Brandt · Alameda, US
• James Frazier Fox · San Francisco, US
• Greeshma Yellareddy · San Francisco, US
• Lauren Pappone · Berkeley, US
• Michael Hood · San Francisco, US

Key dates

• Filing date: Jun 17, 2019
• Grant date: Jan 16, 2024
• Expiry date: Jun 17, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0255
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method includes receiving, from a computing device, a request for content from a content provider and determining one or more experiment variations of the requested content that the computing device is assigned to based, at least in part, on the request. The method further includes generating, by a processing device, code indicating the determined one or more experiment variations and inserting the code into executable code corresponding to the requested content. The executable code is transmitted to the browser.