Systems and methods for debiasing media creative efficiency
US11880861B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 22, 2022 |
| Grant date | Jan 23, 2024 |
| Priority date | — |
| Expiry date | Mar 22, 2042 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0249
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A quantification system is configured for debiasing media creative efficiency. In some embodiments, the quantification system leverages a weighted generalized linear model (GLM) to determine the individual impacts of media creatives beyond network effects. To prepare input data for fitting the weighted GLM, the quantification system analyzes spot airing data, creates a specific data structure for storing observations (e.g., network-media creative combinations) that can be provided to the weight GLM as input, and computes additional input data points needed by the weighted GLM (e.g., network spend, media creative efficiency per network-media creative combination, etc.). The weighted GLM is then fitted to obtain coefficients representing the individual impacts of the media creatives. The quantification system utilizes the computed impacts to adjust the previously computed media creative efficiency for each media creative. In this way, relative performance of media creatives can be objectively quantified across networks without needing digital evidence.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.