System and method for targeting advertisements
US11887158B2 · kind B2 · utility
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12References
12Claims
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Key dates
| Filing date | Nov 30, 2021 |
| Grant date | Jan 30, 2024 |
| Priority date | — |
| Expiry date | Jan 12, 2042 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0255
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and systems for performing targeted advertising are described. Relative concentration of consumer types in the audience of particular media content is determined by measuring the coincidence of key values identifying certain consumer types, and other key values identifying audiences of particular media content, in a database.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.