Rendering a dynamic endemic banner on streaming platforms using content recommendation systems and content modeling for user exploration and awareness
US11895372B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 5, 2022 |
| Grant date | Feb 6, 2024 |
| Priority date | — |
| Expiry date | Aug 5, 2042 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4668
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.