Systems and methods for tailoring marketing

US11900401B2 · kind B2 · utility

Assignee

• American Express Travel Related Services Company, Inc. · US

Inventors

• Lee Chau · New York, US
• Tirthankar Choudhuri · Manesar, IN
• Ajay Choudhary · Bhangrola, IN
• Vikas Grover · Sadhaura, IN
• Mohd Arshad Naeem · Bhangrola, IN
• Subhajit Sanyal · Kanchinakote, IN
• Dawn Thomas · Bellerose Terrace, US
• Amit Agarwal · San Diego, US
• Pranav Mehta · Bhangrola, IN
• Kamal Gupta · Bengaluru, IN
• Subhra Shankar Purkayastha · Barwala, IN
• Prakruthi Prabhakar · Cuddalore, IN

Key dates

• Filing date: May 9, 2023
• Grant date: Feb 13, 2024
• Expiry date: May 9, 2043

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0631
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The present disclosure presents systems and related methods for creating real-time predictions. One such method comprises receiving, by a computing device, a first set of data and a second set of data, wherein the first set of data comprises a plurality of items available from a first source for a first set of users and the second set of data comprises transaction purchase data for a second set of users that have reward accounts, utilizing a predictive data model that determines a propensity score for a user from only behavior data that is not attributed to the user; receiving a third set of data from a third source comprising social media channel data for a third set of users; and updating the predictive data model to determine the propensity score for the user based at least in part on the third set of data.