Methods, systems, and apparatuses for determining viewership
US11902622B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 28, 2020 |
| Grant date | Feb 13, 2024 |
| Priority date | — |
| Expiry date | Dec 3, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N20/00
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatuses for determining viewership of a content item are described herein. Machine learning techniques may be used to determine which user(s) among a user group at a multi-user location is consuming a content item. A machine learning model may be trained using demographic attributes and content attributes associated with a plurality of single-user locations. A probability engine may train a machine learning model using the demographic attributes and content attributes and one or more machine learning algorithms. The trained machine learning model may be used to determine which user(s) among at least two users is consuming a content item at a multi-user location at which multiple people reside.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.