Content analytics as part of content creation

US11907508B1 · kind B1 · utility

Assignee

• Adobe Inc. · US

Inventors

• Yaman Kumar · New Delhi, IN
• Somesh Singh · Lucknow, IN
• William Brandon George · Pleasant Grove, US
• Timothy Chia-chi Liu · San Francisco, US
• Suman Basetty · Fremont, US
• Pranjal Prasoon · Ranchi, IN
• Nikaash Puri · New Delhi, IN
• Mihir Naware · Redwood City, US
• Mihai Corlan · San Jose, US
• Joshua Butikofer · Lehi, US
• Abhinav Chauhan · Saratoga, US
• Kumar Mrityunjay Singh · Bengaluru, IN
• James Patrick O'Reilly · Oakland, US
• Hyman Chung · San Ramon, US
• Lauren Dest · Austin, US
• Clinton Hansen Goudie-Nice · Salt Lake City, US
• Brandon John Pack · Sandy, US
• Balaji Krishnamurthy · Noida, IN
• Kunal Kumar Jain · Delhi, IN
• Alexander Klimetschek · Berlin, DE
• Matthew William Rozen · San Francisco, US

Key dates

• Filing date: Apr 12, 2023
• Grant date: Feb 20, 2024
• Expiry date: Apr 12, 2043

Classification

• Technology area (CPC G): Physics
• CPC primary: G06T2200/24
• WIPO field: Computer technology
• WIPO sector: Electrical engineering

Abstract

Content creation techniques are described that leverage content analytics to provide insight and guidance as part of content creation. To do so, content features are extracted by a content analytics system from a plurality of content and used by the content analytics system as a basis to generate a content dataset. Event data is also collected by the content analytics system from an event data source. Event data describes user interaction with respective items of content, including subsequent activities in both online and physical environments. The event data is then used to generate an event dataset. An analytics user interface is then generated by the content analytics system using the content dataset and the event dataset and is usable to guide subsequent content creation and editing.