Customer segment communications
US11922394B2 · kind B2 · utility
0Cited by
23References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 3, 2021 |
| Grant date | Mar 5, 2024 |
| Priority date | — |
| Expiry date | Oct 23, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0239
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Introduced here is a technology that enables a merchant to create customer-targeted, customized communications by use of a merchant platform executing on a financial service system. The merchant platform generates content for communications that is based on a particular customer segment. The customer segment includes one or more groups of customers segmented based on one or more attributes associated with each group of customers. An attribute is determined based on data collected by the financial service system, where the data is related to transaction data of a plurality of merchants.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.