Systems and methods for facilitating intent-based advertising and offers

US11922448B2 · kind B2 · utility

Assignee

• JPMORGAN CHASE BANK, N.A. · US

Inventors

• Tuan Dao · Richardson, US
• Howard SPECTOR · Mount Salem, US
• Ralph DARMO · West Chester, US

Key dates

• Filing date: Mar 21, 2022
• Grant date: Mar 5, 2024
• Expiry date: Mar 21, 2042

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0255
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

In supply-side information processing apparatus comprising at least one computer processor, a method for providing a user with intent-based ads may include: (1) receiving, from an intent broker, intent identifiers for intent categories of user intents; (2) communicating the intent identifiers to a demand-side platform, the demand-side platform comprising a plurality of advertisers and merchants; (3) receiving, from a supply-side SDK on a user electronic device, personal data for a user, wherein the supply-side SDK captures the personal data from a publisher application executed on the user electronic device; (4) retrieving, based on the personal data and from the intent broker, a user intent identifier for the user, the user intent identifier matching one of the intent categories; (5) communicating the user intent identifier to the supply-side SDK, wherein the supply-side SDK requests an intent-based ad from the demand-side platform using the user intent identifier.