Systems and methods for providing personalized offers and information in webpages
US11922454B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 19, 2023 |
| Grant date | Mar 5, 2024 |
| Priority date | — |
| Expiry date | Sep 19, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0641
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An example method includes detecting, using a user interaction tracking module associated with a website, access of a user of a webpage that is part of the website. The website provides multiple products for sale and is operated by an entity. The user interaction tracking module is provided by an offer aggregator entity that is distinct from the entity. The website has a theme providing a look and feel for the website. The method further includes accessing a profile of the user and identifying, based on the profile of the user, multiple offers to provide to the user. Each offer includes an offer title and a reference to one or more products of the multiple products. The method further includes providing for display to the user in the webpage the multiple offers. Each offer for display includes the offer title and the reference and has the theme of the website.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.