Advertising analysis using data clean rooms
US11922456B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 28, 2022 |
| Grant date | Mar 5, 2024 |
| Priority date | — |
| Expiry date | Sep 28, 2042 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0246
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Data clean rooms provided for subscribers to advertising analysis services include data regarding advertising impressions, selections, view or conversion events, and memberships of audience segments, and computing functions or capacities for processing the data in an anonymized fashion. When advertisements are presented to customers, and interactions by customers (e.g., impressions, views, clicks, conversions or others) with goods or services are detected, data regarding the interactions may be aggregated and stored. When queries on behalf of an advertiser are identified, data associated with the queries may be retrieved and stored in a data clean room for processing or analysis. Anonymized responses to the query may be returned to the customer or serve as basis for one or more advertising events.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.