Digital out of home advertising frequency maps
US11948170B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 7, 2020 |
| Grant date | Apr 2, 2024 |
| Priority date | — |
| Expiry date | Dec 31, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0205
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems, methods, and computer-readable media are disclosed for estimating impressions for a digital out of home (DOOH) advertising spaces (e.g., digital billboards and screens). A DOOH advertising system may determine the location of relevant DOOH advertising spaces and the location of certain consumers with known attributes and a known location. Based on this information the DOOH advertising system may estimate a number of impressions for a given DOOH advertising space and a given consumer segment associated with attributes of consumers within a certain distance from the DOOH advertising space. Using this information, the DOOH advertising spaces having the highest estimated impressions for a given consumer segment may be identified.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.