Privacy-preserving multi-touch attribution
US11949778B1 · kind B1 · utility
2Cited by
13References
14Claims
0Family size
Assignee
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Key dates
| Filing date | Sep 16, 2021 |
| Grant date | Apr 2, 2024 |
| Priority date | — |
| Expiry date | Jan 1, 2042 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L9/3236
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Systems and methods herein describe privacy preserving multi-touch attribution. The described systems access a plurality of impression events and a plurality of conversion events, and for each impression event and each conversion event, wherein each impression event and each conversion event are associated with user identifiers, the described systems generates a hashed user identifier based on the associated user identifier, initiates a key agreement protocol comprising a key, generates an encrypted identifier by encrypting the hashed user identifier with the key, and stores the encrypted identifier.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.