Data processing systems and methods for automatically blocking the use of tracking tools
US11960564B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 2, 2023 |
| Grant date | Apr 16, 2024 |
| Priority date | — |
| Expiry date | Feb 2, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F21/6218
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Data processing systems and methods, according to various embodiments, are adapted for determining a categorization for each tracking tool that executes on a particular webpage based on a variety of criteria, such as the purpose of the tracking tool and its source script. The system may compare the characteristics of tracking tools on a webpage to a database of known tracking tools to determine the appropriate categorization. When a user visits the webpage, the system analyzes these categories and determines whether the tracking tool should be permitted to run based on the categories and/or other criteria, such as whether the user has consented to the use of that type of tracking tool.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.