Determining advertising conversion
US11961097B2 · kind B2 · utility
0Cited by
7References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 21, 2020 |
| Grant date | Apr 16, 2024 |
| Priority date | — |
| Expiry date | Feb 15, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0259
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present disclosure relates to a system and method for determining advertising conversion metrics. In some implementations, a method includes receiving spatial information associated with a user in connection with an advertisement presented through a wireless device 102. The advertisement is associated with an offline 110 store having a geographic location. A likelihood of conversion is determined based, at least in part, on the spatial information and the geographic location of the offline store 110.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.