Multi-objective customer journey optimization
US11961109B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 14, 2020 |
| Grant date | Apr 16, 2024 |
| Priority date | — |
| Expiry date | Apr 23, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q10/107
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for customer journey optimization in email marketing are described. The systems and methods may identify a plurality of messages for a first time period, wherein the plurality of messages are categorized according to a plurality of messages types, identify user information for a customer, wherein the user information includes user interaction data, determine a message type from the plurality of message types for the first time period based on the user information, wherein the message type is determined using a decision making model comprising a deep Q-learning neural network, select a message from the plurality of messages based on the determined message type, and transmit the message to the customer during the first time period based on the selection.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.