Artificial intelligence identification of early adopter audiences for marketing campaigns

US11961111B1 · kind B1 · utility

Assignee

• Isolation Network, Inc. · US

Inventors

• Shantanu Sharma · Ephrata, US
• James Parks · Antioch, US
• Zofia Grabowiecka · Victoria, CA

Key dates

• Filing date: Jul 19, 2023
• Grant date: Apr 16, 2024
• Expiry date: Jul 19, 2043

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

To address the cold start problem, a marketing analytics pipeline includes a marketing action analytics hub and a marketing platform, wherein the marketing action analytics hub is configured to receive category-specific high growth potential audiences from an offline model generation component generated by statistical models based on streaming consumption using trend data reports from a consumption database, and wherein the marketing platform is configured to interact with the marketing action analytics hub to create targeted marketing campaigns based around these high growth potential audiences. In a further aspect, the marketing action analytics hub includes an asset category clustering component that is configured to generate categories of media IP assets based on streaming consumption and a cold start audience generation component that is configured to receive category-specific datasets of media IP assets and growth events from an opportunity detection analytics hub which are used to generate category-specific high growth potential cold start audiences described by early adopter geodemographic groups that inform the promotion of new media IP assets not present in the trend data…