Method for quantifying advertising impressions

US11961125B2 · kind B2 · utility

Assignee

• Yieldmo, Inc. · US

Inventors

• Michael Yavonditte · Nashua, US
• David Sebag · Nashua, US
• Indu Narayan · New York, US
• Rahul Rao · Phoenix, US
• Elber Carneiro · Nashua, US
• Nook Harquail · Nashua, US
• David Cohen · Ashkelon, IL

Key dates

• Filing date: Mar 30, 2023
• Grant date: Apr 16, 2024
• Expiry date: Mar 30, 2043

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0242
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.