Methods and apparatus to determine reach with time dependent weights
US11978071B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 18, 2021 |
| Grant date | May 7, 2024 |
| Priority date | — |
| Expiry date | Apr 5, 2042 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0204
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to determine reach with time dependent weights are disclosed. An example method disclosed herein includes determining a first subset of panelists exposed to media at a first time; determining a second subset of the panelists exposed to the media at a second time; applying a first plurality of weights to the first subset of panelists to generate first weighted exposures; applying a second plurality of weights to the second subset of the panelists to generate second weighted exposures; for a first panelist in the first and second subsets, determining a first cumulative weighted exposure by determining which of the first and second weighted exposures is largest for each of the first panelist; for a second panelist in one of the first and second subsets, determining a second cumulative weighted exposure by based on the weight applied to the second panelist; and determining a reach of the media for the first and second times by combining the first and second cumulative weighted exposures.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.