Automatic association of products and services to be advertised with queries upon which to advertise them, without manual selection of query terms

US11978091B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Alok Anilkumar Sheth · Rutherford, US
• Enoch Chee-Lok Lau · New York, US
• Brett Alexander Benowitz · Allendale, US
• Dharma Muppalla · Lawrenceville, US
• Noah Ronald Freeman · Boston, US
• Eric Lo · Kowloon, CN

Key dates

• Filing date: Sep 30, 2022
• Grant date: May 7, 2024
• Expiry date: Sep 30, 2042

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The technology generally relates to automatically associating products and services to be advertised in response to a search query and providing sponsored advertisements for output with the search query results on a publisher's website or mobile application. An ad advertiser may create an ad campaign for products without including or identifying keywords associated with the product. Upon receiving a request for an advertisement, an ad server may generate synonyms, or keywords, for the terms in the request. The ad server generated keywords may be used to identify available products that match, or are relevant to, the search query. The ad server may determine a quality of the match and, based on the quality, determine which products are most relevant to the search query. The ad server may solicit bids from the advertisers of the relevant ad campaigns. The winning ads may be returned to the publisher for output.