Making real-time content selection decisions based on multivariate testing
US11995397B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 2, 2023 |
| Grant date | May 28, 2024 |
| Priority date | — |
| Expiry date | Mar 2, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A request for a page is received. A processor is used to provide an optimized version of the page at least in part by determining dynamically an optimized content element for the page based at least in part on a user attribute associated with the request and content performance data generated based at least in part on testing of alternative versions of the page with respect to other users having the user attribute. The provided optimized version of the page is selected from the alternative versions of the page based on the content performance data indicating that the selected version of the page is optimized for the other users having the user attribute.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.