Mobile content tracking platform apparatuses, methods and systems
US12015815B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 6, 2014 |
| Grant date | Jun 18, 2024 |
| Priority date | — |
| Expiry date | Jan 6, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8586
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
The MOBILE CONTENT TRACKING PLATFORM METHODS (“Mobile-Track”) transforms TV program schedule listing information and user channel selection via Mobile-Track components, into TV audience viewing data and ad effects data. A method is disclosed, comprising: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.