Methods and apparatus to correct errors in audience measurements for media accessed using over-the-top devices
US12015826B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 1, 2023 |
| Grant date | Jun 18, 2024 |
| Priority date | — |
| Expiry date | Jun 1, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An example system comprising at least one memory, programmable circuitry, and instructions to cause the programmable circuitry to obtain first time information corresponding to one or more first times that a panelist accessed first media via a television, obtain second time information corresponding to one or more second times that a household accessed second media via an over-the-top device, the second time information matching the first time information and associated with corrected demographic information of members of the household, determine that a first genre of the first media matches a second genre of the second media, determine that a member of the household accessed the second media via the over-the-top device based on historical media access events of the panelist, and attribute the access of the second media to the member of the household to create a corrected demographic impression record.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.