Embedded storefront
US12020278B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 27, 2021 |
| Grant date | Jun 25, 2024 |
| Priority date | — |
| Expiry date | Dec 27, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/06
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A vertically integrated retail system includes an embedded storefront adapted to operate in a distributed manner through independent units embedded in different web sites or content in other host applications. Each unit of the embedded storefront enables a user to purchase goods, services, or other entities without leaving the host application. The units are modules that may be inserted into a web page, application, game, or other electronic media. Units can include product content such as video or animation, images, text, audio, music, or any other type of interactive or non-interactive electronic content. A user may receive virtual currency, virtual goods (such as virtual items or enhancements within a game application), or other rewards for completing transactions using the unit in the host application. Units may be embedded in host content via hyperlinks included in the content or through an application programming interface of a host content provider.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.