Systems and methods for administering an online advertiser bidding interface
US12020291B2 · kind B2 · utility
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1References
20Claims
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Assignee
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Key dates
| Filing date | Jun 3, 2022 |
| Grant date | Jun 25, 2024 |
| Priority date | — |
| Expiry date | Jun 3, 2042 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented method is provided for administering an online advertiser bidding interface. The method includes providing a bidding interface to an advertiser through a web server, by which an advertiser may bid on online advertising inventory of an online publisher, the bidding interface displaying a plurality of targeting elements; receiving targeting information from the advertiser through the targeting elements of the bidding interface and the web server; and generating an advertising bid based on the received targeting information. A system is also provided for administering an online advertiser bidding interface.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.