Real-time ad tracking proxy
US12022169B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 22, 2022 |
| Grant date | Jun 25, 2024 |
| Priority date | — |
| Expiry date | Aug 22, 2042 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8586
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method provides for tracking client playback events when playing an asset specified in a manifest for streaming adaptive bit rate (ABR) content. The method includes generating, with a manifest manipulator, a manifest that includes an asset URL inserted at a marker denoting a placement opportunity in a content manifest requested by a client. The manifest also includes callback URLs for tracking playback events to be returned by the client. The manifest manipulator sends the manifest to the client. At least one of the callback URLs is received by a tracking proxy associated with the manifest manipulator, indicating that the event has been performed by the client. In response, a tracking URL is obtained by the tracking proxy. The tracking URL is sent to at least one asset decision system participating in an asset decision process that resulted in providing the asset URL to the manifest manipulator.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.