Multicast system with intelligent targeted serving for streaming content
US12035015B2 · kind B2 · utility
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2References
30Claims
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Key dates
| Filing date | Jul 31, 2019 |
| Grant date | Jul 9, 2024 |
| Priority date | — |
| Expiry date | Jul 31, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/52
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for providing targeted content in streaming content online that takes into account content, including advertising content, delivered in a corresponding linear broadcast over a defined period of time (e.g., one day, one week). A broadcast content management system is provided that generates a multicast log that corresponds to a broadcast log, and sends the multicast log to a streaming content management system. The streaming content management system utilizes information in the multicast log to select advertisement content to be served to media player systems (e.g., video players).
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.