System and method for mobile targeting
US12045858B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 6, 2022 |
| Grant date | Jul 23, 2024 |
| Priority date | — |
| Expiry date | Feb 7, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0267
- WIPO fieldControl
- WIPO sectorInstruments
Abstract
A system and method are provided for location-targeting the provision of media distributed by a mobile platform. The method provides a mobile platform with an attached media projection subsystem, and an identifier associated with the media projection subsystem. The media projection subsystem is selectively enabled, the geographic location of the mobile platform is determined, and the identifier and the enablement of the media projection system are verified. Verification information, including the mobile platform (media projection subsystem) location, identifier, and enablement of the media projection subsystem is communicated to a server and stored in a non-transitory memory. A targeting application may direct the system to a target location in cooperation with analyzing the verification information, weighted for factors such as proximate vehicular traffic, line of sight, proximate pedestrian traffic, proximity to cultural events, proximity to cultural facilities, the time of day, and the length of time the media is being projected.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.