Content processing method and apparatus, computer device, and storage medium

US12047466B2 · kind B2 · utility

Assignee

• TENCENT TECHNOLOGY (SHENZHEN) COMPANY LIMITED · CN

Inventors

• Yuqing Chen · Tangxia, CN
• Junwen CHENG · Lo Wu, CN
• Xin Shi · Shanghai, CN

Key dates

• Filing date: Mar 24, 2023
• Grant date: Jul 23, 2024
• Expiry date: Mar 24, 2043

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/535
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method includes: obtaining a push content request from an object; determining a push content set according to the push content request; detecting historical behavior feature data of the object for a push content in response to a behavior feature of the object for the push content satisfying a preset negative behavior condition; performing content-based matching for the push content set based on the historical behavior feature data to obtain a target push content set of the object; performing content sorting of the push content set and performing content-based matching of the push content of the object to obtain a target push content set of the object; and determining a target push content of the object from the target push content set, and transmitting the target push content to the object.