Interactive engagement portals within virtual experiences

US12051169B2 · kind B2 · utility

Assignee

• Roblox Corporation · US

Inventors

• Enrico D'ANGELO · San Mateo, US
• Richard Bill Sim · Belmont, US
• Manuel Bronstein · Redmond, US
• Dmitri V. PARKS · Denver, US
• Sari ABUKHADRA · Foster City, US
• Gary Wu · San Mateo, US

Key dates

• Filing date: Oct 13, 2022
• Grant date: Jul 30, 2024
• Expiry date: Jan 19, 2043

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Some implementations relate to methods, systems, and computer-readable media for digital advertising within a first virtual experience provided at a virtual experience platform. A virtual user engagement portal is provided within the first virtual experience that includes a portal member configured to transport an avatar to a second virtual experience. The second virtual experience may be associated with at least one media item, and may include a plurality of virtual items, activities, and other virtual content associated with the at least one media item. A return portal may be provided within the second virtual experience to return an avatar to the first virtual experience. User engagement metrics and/or advertising metrics may be aggregated and/or computed based on avatar interactions within the second virtual experience.