Advertisement target determining device and advertisement target determining method
US12067593B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 17, 2023 |
| Grant date | Aug 20, 2024 |
| Priority date | — |
| Expiry date | Mar 17, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N3/08
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Provided is a method of determining an advertisement target according to an advertisement request, the method includes: obtaining usage history information from a plurality of devices, obtaining features of the plurality of devices, based on the usage history information, and generating feature vectors for the obtained features; determining labels for the plurality of devices, based on the advertisement request and the obtained features; generating an advertisement target inference model, based on the determined labels and the feature vectors; and determining at least one advertisement target device among the plurality of devices by applying the generated advertisement target inference model to the plurality of devices.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.